Selling your employment value proposition (EVP) and the 5 F’s to a prospective hire

Most companies sell hard to win over a candidate in the first interview and then assume their job is done. This however is just the beginning.

So you are interviewing someone for a role at your company. By now you know what’s compelling about your company and how you are going to sell it to a prospective employee – right?

All your hiring managers know how to sell your company in an interview and all focused on the same page delivering the same message? Interestingly most people don’t have a clear EVP (employment value proposition), nor is it consistent if you asked different hiring managers. If not – then you’re not ready to hire.

So – what is it you sell? How often and to what extent?

Here is a quick guide.

Selling the five F’s to a prospective new hire

1. Fit – show how the candidate’s goals fit in with your company’s vision, mission, goals and values
2. Family – does your company take the candidates family situation and their needs into account
3. Freedom – ‘A’ grade talent don’t like to be micromanaged. Demonstrate you’re your company provides the autonomy to make decisions.
4. Fortune – top candidates don’t move sidewards or backwards financially so demonstrate the ability for financial upside and reward
5. Fun – Do you prefer a dull and boring environment or is there an element of fun in the workplace alongside the opportunity to build positive relationships.

 How often?

Be ready to sell your company to a prospective hire at the first interview. Then post interview. Upon commencement and even during the first 90 days of commencement.

Most hiring managers forget to reinforce the 5 F’s and as a result, good candidates drop off during the first 90 days, Its imperative to manage ‘buyers remorse’ and help give the candidate the confidence that they made the right decision.

Simple, but effective. Write your 5’f’s script today if you don’t have one. Show real examples and demonstrate authenticity with your 5 f’s.

Not only is this great when hiring for ourselves, but more importantly, we educate our clients with their 5 f’s strategy when selling and interviewing our candidates.